Freedom of Information, at scale

Hundreds of FOI requests. Zero missed deadlines.

The private way to run UK Freedom of Information campaigns at scale, for journalists, consultancies, NGOs and researchers who need to reach dozens or hundreds of public authorities without losing track of a single statutory deadline.

Private by default·Statutory clock tracked·ICO challenges built in
307
councils sent a request in one live campaign
407
emails received and classified
1,987
individual answers extracted and analysed
Available now

Need the data now? We'll run the campaign for you.

The self-serve platform is still in development. But you don't have to wait for it. Give us the question you need answered, and we run the whole Freedom of Information campaign end to end. You do nothing and get clean answers back.

  • We word the requests so authorities have to answer, not refuse
  • We send to every relevant authority: one council or all of them
  • We track every deadline, chase the late ones, escalate to the ICO
  • You get a structured spreadsheet and a plain-English summary
Talk to us about your campaign A short call tells us whether we can get you the data you need. Fixed price per campaign, no subscription.

How it works

Four steps, the same for ten authorities or three hundred.
1

Choose your authorities

Councils, police forces, government departments, NHS bodies and more, grouped and searchable, with a running total as you go.

Authority picker showing public bodies grouped by type with a running total
2

Write your questions once

Add your FOI questions, and the platform tracks each one individually as replies come in, not just a single status per letter.

3

Send, and let the deadlines track themselves

Every request is tracked against the statutory 20-working-day clock, with automatic chasers when authorities go quiet.

4

Get the answers, not just the emails

Replies are read question by question, answered, refused, or claimed not held, with the extracted figures pulled out for you.

Built on a real campaign, not a demo FOI Director grew out of a live campaign to 307 English councils: 407 emails received and classified, 1,987 answers extracted. The deadline tracking, reply-matching and challenge workflow aren't theoretical. They're the same logic that ran a real national campaign.
✓Sent to English local councils nationwide
✓Every request tracked against the statutory working-day deadline
✓Responses classified question by question, not just marked "received"
✓Unlawful sign-up or postal-only barriers flagged automatically, with a ready-to-send ICO complaint
Live authority tracker from the abandoned-vehicles FOI campaign, showing each public body's status, FOI contact, send date, deadline, and days elapsed
DH

Who's behind it

FOI Director is part of Optima Information & Research, founded by Darren Hale. Thirty years inside UK local government, including as a service head in a London Borough, followed by years running a business in the private sector, means knowing both how authorities handle information requests and what it takes to deliver for a paying client. That experience is built into the platform, and it's what you get when we run a campaign for you.

Common questions

How is this different from WhatDoTheyKnow?

Your requests stay private rather than published. You can send to hundreds of authorities at once, track every statutory deadline with automatic chasers, get responses classified question by question, and export the data as a clean spreadsheet, with unlawful barriers flagged and a ready-to-send ICO complaint.

Can you just run it for me?

Yes, that's available now, ahead of the self-serve platform. Tell us the question you need answered and we handle the whole campaign: wording, sending, chasing, escalation, and a finished dataset with a summary. Fixed price per campaign, no subscription.

Who is it for?

Investigative journalists, consultancies and researchers gathering data across many authorities, and NGOs and campaign groups building an evidence base for advocacy.

Is it lawful, and what about my data?

Everything is done under the Freedom of Information Act 2000, and your information is handled in line with UK GDPR. The hosted platform launches only once its security and data-protection work is complete.

Where things stand

The managed service is running now. The hosted, self-serve platform is in development. We're finishing the security and reliability work a system handling your email account and FOI correspondence should have: encrypted credential storage, GDPR documentation, and an independent security review. Join the waitlist and we'll let you know the moment it opens.

Get notified when the platform opens

No spam, just an email when the hosted version launches. 14-day free trial, no card required. Need data sooner? Have us run it for you.

By joining, you'll only hear from us about FOI Director. See our data handling page for how we treat your information.